CASE STUDY

Top Knox Lashes and Brows

In November, Top Knox Lashes and Brows, a new beauty business specializing in lash extensions and permanent eyebrow services, hired Beauty Amplify to assist in launching their first brick-and-mortar studio. Starting from scratch with zero customers, the challenge was to build a customer base quickly and effectively.

Client: Top Knox Lashes and Brows

Industry: Beauty (Lashes and Brows)

Service Provided: Digital Marketing for Launch of Brick-and-Mortar Studio

Agency: Beauty Amplify

The Objectives

Generate Awareness

Establish Top Knox Lashes and Brows as a new player in the beauty industry within the local market.

Drive Traffic

Attract potential customers to visit the new studio.

Generate Sales

Convert leads into paying customers for lash extension and permanent eyebrow services.

Generate referrals

Since this was a brand new business, we wanted to launch an attractive offer and provide an exceptional customer experience so that we could benefit from referrals from the happy clients.

The PLAYBOOK

Our Strategy

To achieve these objectives, Beauty Amplify developed a comprehensive digital marketing strategy focusing on Facebook and Instagram ads. Here’s how we did it:

1) Offer Design

We collaborated with Top Knox to create irresistible offers for their lash extension and permanent eyebrow services, providing promotions and first-time customer specials to attract new clients.

2)Targeted Advertising

Leveraging Facebook and Instagram's sophisticated targeting options, we identified and reached the ideal customer demographics who would be interested in beauty services such as lash extensions and permanent eyebrows.

3)Ad Creative

Our team designed visually appealing ad creatives (video and images) and compelling copy that highlighted the unique selling points of Top Knox’s services, ensuring the ads stood out in users’ feeds.

4) Budget Management

With a modest budget of $25 per day, we optimized the ad spend to maximize reach and engagement, ensuring every dollar was spent efficiently.

THe Numbers

Campaign Execution

The results of our campaign were remarkable:

  • Total Sales Generated: $50,685 in new sales within 90 days.

  • Ad Spend: $2,250 (at $25 per day).

  • Return on Investment (ROI): An impressive 2,152%.

This means for every dollar spent on ads, Top Knox Lashes and Brows received $22.52 back in sales.

THE END OUTCOME

Conclusion

Through strategic planning, targeted advertising, and efficient budget management, Beauty Amplify successfully launched Top Knox Lashes and Brows' first brick-and-mortar studio with astounding results. This case study exemplifies how effective digital marketing can transform a zero-customer startup into a thriving beauty business in just three months.

If you’re looking to amplify your beauty business, contact us below for a free lead strategy scaling session and receive a detailed outline of how we can achieve similar results in your aesthetics business.

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