I get asked this question almost every day, so here we go..

In short, paid ads will work when the average Lifetime Value of your customer exceeds your Customer Acquisition Cost.

Let’s do some quick math. (note these numbers are made up for the sake of simple math)

Say your average sale for a microdermabrasion session is $1,000

And let’s say your average customer acquisition cost via paid advertising is $100. (remember, lead costs for aestheticians range from about $1-$7 using our method, but not every lead will turn into a customer)

This means that for each treatment session that you book as a result of your marketing efforts, you’re netting $900.

So, I’ll leave it up to you to answer the original question… are paid ads worth it

Anyways, I hope this helps.

P.S: If you haven’t seen the results our spa operators and aestheticians have been getting with their marketing efforts, poke around on marketmymedspa.com and check them out. They’re pretty amazing in our opinion.

P.P.S: Here’s how we can get your med spa more customers…

Hand over your marketing efforts to a company that does spa business marketing for a living

Landing pages, Facebook Ads, Instagram Ads, Email Sequences, Automated Lead Follow up – we do it all. Get a steady flow of daily leads that are pre-qualified to buy while you worry about treatment sessions. Sounds too good to be true?

We’ll put our money where our mouth is and offer you a 100% free trial, we’ll send you leads and we won’t ask you for a dime.